The newest game Tomb Raider series already to play in the pop-up store at Utrecht Central. Officially launched on 14 September (2018). 

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Goal: create awareness and buzz around the new game Shadow of the Tomb Raider.

 

Pop up format: the main attraction of the pop up store was the escape room, which we designed from briefing till production. Furthermore visitors could already play the game before the official launch and have their picture taken with Lara Croft!